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Crowdsourcing



Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, especially from the online community, rather than from traditional employees or suppliers. It is a way of leveraging the collective intelligence, skills, and resources of a large group of people to achieve a common goal or solve a problem.


There are several types of crowdsourcing, including:

  • Open Innovation crowdsourcing, where companies invite ideas and solutions from external sources.

  • Crowdfunding, where individuals can invest small amounts of money in a project or business, typically via an online platform.

  • Crowdsourced labor, where businesses outsource tasks to a large number of people, often via the internet.

  • Crowdsourced creativity, where businesses ask for creative input, such as product design or advertising slogans, from a large group of people.

Crowdsourcing has become a popular method for startups and small businesses to raise funds and generate new ideas, as it allows them to tap into a large pool of potential investors and collaborators. It also allows them to bypass traditional channels and reach a wider audience, which can be particularly beneficial for companies that are trying to disrupt established industries.


However, Crowdsourcing also has some drawbacks, such as the potential for low-quality contributions and the risk of intellectual property rights violations. Therefore, it is important for businesses to establish clear guidelines and rules for participation and have a plan in place for handling and evaluating submissions.


Crowdsourcing has become increasingly popular in India in recent years, as more and more companies and entrepreneurs are recognizing the benefits of tapping into the collective intelligence and resources of a large group of people.

Crowdfunding has been the most popular form of crowdsourcing in India. Indian crowdfunding platforms are used to raise funds for a variety of projects, such as creative projects, social causes, and startups. The Reserve Bank of India (RBI) issued guidelines in 2017, allowing crowdfunding platforms to be registered with the regulator and operate under a regulatory framework.

Crowdsourced labor has also been gaining popularity in India, as companies are increasingly turning to online platforms to outsource tasks to a large number of people. This can be a cost-effective way for companies to access a large pool of skilled workers, and it also allows individuals in India to earn money by working on projects remotely. Open Innovation crowdsourcing has also been implemented in India, companies such as Tata, Mahindra, and Reliance Industries have set up innovation labs to encourage external sources to contribute to their business. Additionally, Indian government is also encouraging open innovation through initiatives such as Atal Innovation Mission.

However, crowdsourcing in India is still in its nascent stage and the legal and regulatory framework is still evolving. The legal and regulatory framework for crowdsourcing in India is still not well-defined, and companies must navigate a complex web of laws and regulations to ensure compliance.

Overall, crowdsourcing is an emerging trend in India and has the potential to benefit both companies and individuals by providing access to new ideas, capital, and talent. However, businesses should be aware of the legal and regulatory challenges and should have a plan in place to navigate these challenges.



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