A pitch deck, also known as a deck, is a visual presentation that is used to pitch a business idea or proposal to potential investors, customers, or partners. A pitch deck typically includes slides that provide an overview of the company or product, the problem it is solving, the target market, the business model, the traction and milestones, the team, the financials, and the ask or request for investment.
Pitch decks are often used to introduce a startup company to venture capitalists, angel investors, or other potential investors. The goal of a pitch deck is to persuade the audience to invest in the company, or to take some other desired action, such as partnering with the company or providing funding.
Pitch decks can be used in a variety of settings, including in-person meetings, pitch competitions, and online presentations. It is important to ensure that the pitch deck is well-designed, clearly communicates the key information and is visually appealing. A pitch deck should also be tailored to the audience and the setting in which it will be presented.
A pitch deck typically includes the following components:
Title slide: This slide should include the company name, the names of the presenters, and the date of the presentation.
Problem and Solution: This slide should explain the problem the company is solving and how the company's product or service solves it.
Market and Target Customers: This slide should provide an overview of the size and growth potential of the market, and the target customers that the company is trying to reach.
Business Model: This slide should explain how the company plans to make money and generate revenue.
Traction and Milestones: This slide should demonstrate the progress the company has made so far, including any key partnerships, customers, or agreements, as well as any important upcoming milestones.
Team: This slide should introduce the key members of the team and their relevant experience and qualifications.
Financials: This slide should include financial projections and any relevant financial information, such as funding raised to date.
Ask: This slide should include the amount of funding being sought and the terms of the investment, as well as any other requests or next steps.
Contact Information: This slide should include the company's contact information and website.
It is important to note that the specific components of a pitch deck can vary depending on the type of business, the stage of the business, and the audience. The key is to make sure that the pitch deck effectively communicates the key information and persuades the audience to take the desired action.