Every movement need an energy, just like every coupé needs a fuel & in the same way, every business needs a passion, an energy that comes from within the entrepreneur, that power which helps you to focus on your business, it ignites a glint in you & excites you to move forward. You need to have the inferno in your belly that drives you forward on the path of your business goals. You may possess abundance of skill set, you may have all the resources for your business, but the only power to push you forward to the next stratum is your passion for your business. It’s coherent, that unless you are passionate about your business, about your mission, about your vision, about the products & services which you want to serve to the society, you cannot make people to listen & accept to your business, this is because passion is too contagious. Passion is such a common fuel that it runs all types of cars on all types of roads ie:- it generates an energy that works on all types of human feelings , emotions, cultures etc. Hence passion has to be directed properly. You must first know what you like the most about your business, what you enjoy the most in it. It’s better to list them down on a piece of paper. It may be anything, say the mission & core values of your business, the goal itself, the work culture of your organization, the product / service etc. Remember one thing, your customers, your employees , your business tie-ups & all other stakeholders with whom you and your business is directly or indirectly networked, shall have the sense of your passion and react accordingly while dealing with you. When we say that passion is an energy which drives your business, it does not mean that as an entrepreneur one has to be hostile in the methodology. It has got nothing to do with your passion.
Instead what we mean by passion is that how you feel as an entrepreneur, what emotions run through your body, your business and what is the message you are sending out. It may be spoken or in print. It may be in the medium of your ad’s , your websites, your Visiting cards, your conversations through your mails, your business logo or the tag-line. It’s these that portray the power inside you that keeps your business moving forward. Although it has to be noted that passion is not the only sufficient ingredient to get your business on top, you as an entrepreneur need to experience & undergo a lot more to be successful. Passionate businessmen don’t see whether it’s a Monday or a Saturday, rather they strive to set new benchmarks regardless of such trivial issues. They understand the outcome of their passion. The know passion is catching hence they strive to ignite passion of their investors, their business partners and their employees. They know, if not directed properly this fuel can spark in the wrong direction & even destroy their business dreams. To summarize, you as an entrepreneur must be able to properly funnel the fuel of passion to run the car of your business at the right speed in the right direction.set new benchmarks regardless of such trivial issues. They understand the outcome of their passion. The know passion is catching hence they strive to ignite passion of their investors, their business partners and their employees. They know, if not directed properly this fuel can spark in the wrong direction & even destroy their business dreams. To summarize, you as an entrepreneur must be able to properly funnel the fuel of passion to run the car of your business at the right speed in the right direction.